Comments on: The World Weighs in on U.S. Presidential Candidates Brand Images http://www.everyjoe.com/articles/the-world-weighs-in-on-us-presidential-candidates-brand-images/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Wed, 02 Dec 2009 08:35:10 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Susan Gunelius http://www.everyjoe.com/articles/the-world-weighs-in-on-us-presidential-candidates-brand-images/comment-page-1/#comment-322266 Susan Gunelius Mon, 16 Jun 2008 14:00:27 +0000 http://www.brandcurve.com/the-world-weighs-in-on-us-presidential-candidates-brand-images/#comment-322266 You're absolutely right, James. Obama's campaign is a perfect example of how consistency and persistence play such a key role in effective branding. To this day, no one else has successfully challenged that role. I thought during the Democratic race that Hillary Clinton would have done better had she challenged her competitor with a slogan and branding such as, "Change with experience." She touched on that briefly during her run, but I think a stronger focus on directly attacking her competitor's strength would have made the Democratic race more interesting! Sounds like another post for Brandcurve is in order! You’re absolutely right, James. Obama’s campaign is a perfect example of how consistency and persistence play such a key role in effective branding. To this day, no one else has successfully challenged that role. I thought during the Democratic race that Hillary Clinton would have done better had she challenged her competitor with a slogan and branding such as, “Change with experience.” She touched on that briefly during her run, but I think a stronger focus on directly attacking her competitor’s strength would have made the Democratic race more interesting!

Sounds like another post for Brandcurve is in order!

]]> By: James Seay http://www.everyjoe.com/articles/the-world-weighs-in-on-us-presidential-candidates-brand-images/comment-page-1/#comment-321222 James Seay Mon, 16 Jun 2008 12:23:26 +0000 http://www.brandcurve.com/the-world-weighs-in-on-us-presidential-candidates-brand-images/#comment-321222 How much does Obama's high ratings have to do with clear, consistent message of change? I think his campaign has done an outstanding job of telling people what is campaign is all about. The CHANGE theme has not changed at all. His website and everything associated with his "corporate" logo reinforces that. How much does Obama’s high ratings have to do with clear, consistent message of change? I think his campaign has done an outstanding job of telling people what is campaign is all about. The CHANGE theme has not changed at all. His website and everything associated with his “corporate” logo reinforces that.

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