These holidaze…
December 28, 2008 by Katherine Liew
Filed under Marketing
A belated Merry Christmas and an early happy new year!
Just got back to the keyboard from a hiatus travelling Europe – it’s been very eye-opening and I’ll have plenty more insights to share with you.
In the meantime though, I hope you’re enjoying the break and indulging in those Christmas-time specials – like Sierra Mist Cranberry Splash. Feedback from our post on the drink earlier this year has shown that most people are keen to see the drink become available all year round.
However, I pose you this question….
If Sierra Mist Cranberry Splash became available all the time, would you still like it and miss it as much as you do?
Probably not. Its uniqueness and low supply is probably what drives its popularity (it has to be a quality product too). Seems to be true for most items that fall within that realm.