Third Tuesday: Social Media & PR

Hanging out at the Network Hub listening to David Jones, one of the VPs at Hill & Knowlton tonight. And yes, we know it’s Monday. David is in town throwing Beer 2.0 tomorrow night so we threw Third Tuesday on Third Monday.

One of the things that cracked me up right away was “give PR people access to social media and they will f*ck it up.” I’ve been on both sides, and I can attest to the fact that this can be very true.

I have to say, David is a very engaging speaker – funny and honest. Just my kinda guy! We bantered about how we both think the social media press release is kinda useless – he’s meh about it than I am, but we both agree that it’s simply not necessary. (image source Rebecca Bollwitt)

There was a great discussion about what Hill & Knowlton does for their clients using the MAIL acronym: Monitor the space; Analyze your findings; Interact with the communities; Lead and start creating your own content.

It wasn’t until David started talking about the blog dashboard that he created and put on his on blog that I finally connected the dots and realized that he’s DoctorJones on Twitter. You know, someone I actually talk to, regularly. Yep. Quick on the uptake. That’s me!!