Comments on: Three Definitions of Brand http://www.everyjoe.com/articles/three-definitions-of-brand/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sat, 05 Dec 2009 20:31:24 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Armand http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-321918 Armand Tue, 26 Aug 2008 16:19:36 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-321918 A brand is just like the name of a person. When we remember the name, we'll remember the behavior of that person. A brand is just like the name of a person. When we remember the name, we’ll remember the behavior of that person.

]]> By: 8 Steps to Branding Your Blog http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320923 8 Steps to Branding Your Blog Mon, 03 Dec 2007 17:00:52 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320923 [...] its design, content and broader message. In marketing terminology, this image is called your brand, and its essential to be aware of how your blog affects that [...] [...] its design, content and broader message. In marketing terminology, this image is called your brand, and its essential to be aware of how your blog affects that [...]

]]> By: Susan Gunelius http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320485 Susan Gunelius Tue, 07 Aug 2007 03:01:31 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320485 I like the idea of a brand as a metaphor so we can make a connection to it. Thanks for adding that, Prescott! I like the idea of a brand as a metaphor so we can make a connection to it. Thanks for adding that, Prescott!

]]> By: Susan Gunelius http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320484 Susan Gunelius Tue, 07 Aug 2007 03:00:40 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320484 I'll definitely have to put together a post about brand positioning. Thanks for suggesting the topic, Gab. I’ll definitely have to put together a post about brand positioning. Thanks for suggesting the topic, Gab.

]]> By: Prescott Perez-Fox http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320348 Prescott Perez-Fox Sun, 05 Aug 2007 17:30:13 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320348 My definition for a brand could be an amendment to #3 — a brand is the human attributes of a non-human entity such as a corporation or product. We need this metaphor so that we, as humans, can make a connection. If you think about it, you can't literally trust a bottle of laundry detergent, or be faithful to a can of soda — those are very human emotions and therefore you need a brand as a stand-in. My definition for a brand could be an amendment to #3 — a brand is the human attributes of a non-human entity such as a corporation or product. We need this metaphor so that we, as humans, can make a connection.

If you think about it, you can’t literally trust a bottle of laundry detergent, or be faithful to a can of soda — those are very human emotions and therefore you need a brand as a stand-in.

]]> By: SEO ROI http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320176 SEO ROI Sun, 05 Aug 2007 05:01:11 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320176 Makes me think of what I learnt in my intro to marketing class, on brand positioning. That was some fascinating stuff, and I think you've covered it broadly in your own terms. I'd like to see some follow up discussing free ways to develop your brand positioning. Makes me think of what I learnt in my intro to marketing class, on brand positioning. That was some fascinating stuff, and I think you’ve covered it broadly in your own terms. I’d like to see some follow up discussing free ways to develop your brand positioning.

]]> By: Susan Gunelius http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320235 Susan Gunelius Sun, 05 Aug 2007 01:21:33 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320235 Absolutely, Matt. That ties in perfectly with definition #3 and further explains why it's so important to develop your brand as an intangible asset not just intellectual property or a name. Absolutely, Matt. That ties in perfectly with definition #3 and further explains why it’s so important to develop your brand as an intangible asset not just intellectual property or a name.

]]> By: Matt J McDonald http://www.everyjoe.com/articles/three-definitions-of-brand/comment-page-1/#comment-320234 Matt J McDonald Sun, 05 Aug 2007 00:55:35 +0000 http://www.brandcurve.com/three-definitions-of-brand/#comment-320234 When I think of a brand, I think of the feelings and emotions that people attach to it. Brands are emotional not rational. When I think of a brand, I think of the feelings and emotions that people attach to it. Brands are emotional not rational.

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