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Monday, December 21st, 2009

Tiger Wishing Tree

February 5, 2008 by Rachel  
Filed under Marketing

It’s Chinese New Year this week and to celebrate it, Tiger beer have a new game out – the Tiger Wishing Tree. It’s apparently traditional to throw oranges at an ancient Banyan tree in Lam Tseun and make a wish. If the orange sticks, then your wish will come true. They’ve recreated this with a game, asking people to name their wish. If your orange sticks, then they will donate 10p to Save China’s Tigers. Six winners will win an Apple iPhone. They’re also going to be collecting everyone’s wishes to put out a report (free PR) about what the top wishes in the UK are. At this point, I’d normally tell you how bad I was a the game, but it won’t work on my computer for some reason, so I can’t even enter.

Tiger Beer Wishing Tree

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