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Wednesday, December 23rd, 2009

Tip – Don’t Always Rely on Text

October 21, 2006 by Eric Eggertson  
Filed under Marketing

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As satisfying as it can be to produce a well-written e-mail or report, printed words aren’t universally effective.

Trainers and teachers learn how to use visuals to drive home lessons, because some people are visual learners.

The same principle applies when you’re trying to communicate about a complex issue. Find a visual way to get your point across. If you can’t use images in this instance, create a visual image with words.

Payoff: Fewer people will be confused or indifferent about the point you’re trying to make.

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  1. [...] touched on this topic in the fifth post on Common Sense PR: Tip – Don’t Always Rely on Text, and it bears [...]



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