TiVo and Best Buy Become Allies
July 9, 2009 by Mark Ellis
Filed under Business
In a move that looks mutually beneficial, at least on paper, TiVo announced today that it would form a marketing alliance with electronics retailer Best Buy. Although the financial details of the deal have not yet been released, the deal would involve TiVo providing its recording technology to Best Buy’s own brand of televisions and other electronics.
TiVo stands to benefit greatly from partnering up with Best Buy, the top specialty consumer electronics retailer in the country. Putting TiVo recording technology in Best Buy’s electronics would boost TiVo’s sales. In return, Best Buy would benefit from consistent advertising on TiVo’s on-screen recording systems, such as in a showcase area.
The alliance also will involve aspects of each brand becoming present in the other’s electronics, but the details of such a plan have not yet been released. TiVo may even go so far as to develop a user interface that will only be used on products purchased from Best Buy. The company may also look into developing a system for Best Buy exclusive brands.
Image: Flickr
