Today’s WTF: Pure Weight Loss Still Operating?

(FranchisePick.Com) Today’s “What the Fun?” moment is brought to you by Pure Weight Loss,

the weight loss industry’s Lazarus…

David Copperfield…

Marcel Marceau…

and the second opening scene of Monty Python & the Holy Grail all wrapped into one.

Says Pure Weight Loss: I’m Not Dead!

12/14/07 Philadelphia Daily News reporter Krista Hutz wrote:

Pure Weight Loss, Inc, formerly LA Weight Loss, announced on Wednesday that it would close all of its more than 400 locations nationwide effective Jan. 4.

A statement released by the company on Wednesday said, “Fierce competition from the internet, the introduction of Alli, the over-the-counter weight loss pill, and other commercial diet programs, combined with a difficult economic environment, have forced us to take this action.”

Says Pure Weight Loss: I’m Getting Better!

12/19/07 Philadelphia Inquirer’s Stacey Burling did a brilliant job deciphering how Pure Weight Loss had broken off from the franchised L.A. Weight Loss, and explained it so even I could understand it. She also wrote:

In the competitive world of dieting, one of three Horsham-based weight-loss companies has taken an abrupt, mysterious fall….

In a terse statement, Pure Weight Loss said it would close Jan. 4 after 18 years because of “fierce competition from the Internet; the introduction of Alli, the over-the-counter weight-loss pill, and other commercial diet programs; combined with a difficult economic environment.”

Says Pure Weight Loss: I Think I’ll Go for a Walk!

Yet now the Pure Weight Loss website displays the following notice:

Please note: This closing does NOT affect centers doing business as Pure Weight Loss in the following states because they are independently owned and operated: Alabama, Louisiana, Mississippi, Michigan and the Pensacola, Florida and Toledo, Ohio areas.

Can anyone explain this? Are they referring to L.A. Weight Loss franchises? Did Pure Weight Loss have franchises that are now on their own? Krista? Stacey? A little help here?

That concludes today’s WTF? moment.

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