Top 5 Strategies for Receiving Higher Selling Prices on eBay Items
A common question on eBay groups, forums, and blogs is, “How can I get more for what I am selling? Other sellers are getting higher prices than I am getting for the same item.What am I doing wrong?” Maybe nothing. Here are 5 suggestions for strategies for getting higher prices on your eBay listings.
1) Choose the best category for your listing. For example, for years I sold men’s golf shirts. For a while, I listed the shirts in the category SPORTING GOODS/ATHLETIC APPAREL/GOLF. Then I realized that I made more sales by listing the item in CLOTHING/MENS SHIRTS/CASUAL/POLO SHIRTS. It was “eBay legal” to list the item in either category, but from my own research I determined that sales were better in the second category because the items were exposed to more shoppers and were getting more page views in the MENS SHIRTS/CASUAL category,
2) Choose the best listing format for your item. Which works better, store inventory, auction style listings, fixed price listing, buy it now, best offer, or a set price? Experiment with different formats to see what works best. The trend is moving away from auctions, however, many people still enjoy the excitiement of the auction experience.
3) Start a bidding war. Experts agree that the #1 way to generate interest in your listings is to set a low staring price with no reserve. If you are really brave, throw in free shipping. Get people interested in your item with bold moves!
4) Choose listing upgrades to enhance your items. Upgrades like subtitle, bold, and featured listings can enhance the number of views for your item.
5) Keep an eye on the competition, but create your own style and put your own spin on your listings. So many times sellers think, “My competitor is selling XYZ item for this price, and they are making sales, I’ll just do what they are doing.” And they spend their time copying the other sellers’ text, photos, pricing structure, etc. eBay is a place where you can be creative and have unlimited opportunities to experiment. Try something new. Offer free or 99 cent shipping. Offer a different pricing structure. Guarantee fast shipping. Add a video, music, or a voiceover. Do something different and be unique.
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