Touchscreen BlackBerry Storm is Coming
October 7, 2008 by Susan Gunelius
Filed under Marketing
The rumors can be laid to rest – almost. This week, a PowerPoint presentation was “leaked” online showing RIM’s first foray into the touchscreen handheld market with the BlackBerry Storm. RIM still denies the existence of the BlackBerry Storm. It’s a branding tease to say the least.
According to the PowerPoint presentation, the BlackBerry Storm is loaded with features that directly compete with the iPhone (Facebook compatibilitiy and iTunes features to attract a younger market) but with continued focus on the business user market.
The images in the presentation (check it out here) definitely make the BlackBerry Storm look like a great option, and since users won’t have to sign up with AT&T Wireless to use the BlackBerry Storm, there will be fewer barriers to entry.
What do you think? Was the presentation innocently leaked or is this a case of strategic brand buzz marketing? Should Apple be worried or will the BlackBerry and iPhone markets never completely overlap? Your thoughts and predictions please…
Image: RIM
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