Tower Hamlets on You Tube
A bit different to my normal product marketing posts, I got an email from Nicola from AMV BBDO promoting this public service video that has been produced for Tower Hamlets.
In this case, I’ll just quote the mail direct.
Nearly everyone is aware of the increasing danger of knife crime across the country but Tower Hamlets Council wanted to speak especially to the youth of the borough to highlight the danger with an arresting new ad. By carrying a knife young people are actually putting themselves at risk, whether as part of gang culture or as self defence. Research has shown that knife carriers are more likely to be wounded by their own blades because the knife is likely to be turned on them. Tower Hamlets Council works closely with the police to take a tough line on knife crime. It is playing a key role in anti-knife activities, such as Operation Blunt, which are vital in helping to stop knife attacks before they happen.
The news yesterday showed that crime overall in the UK, is decreasing, in some areas it has increased, such as knife crime amongst teens. Using distributed content like this does not necessarily have the widest impact and can often be derided, but if it makes one person think twice about carrying a knife than that could change things for them.
