Traditional Advertising on Social Networks

Traditional marketing campaigns are proving unsuccessful on social networking sites, according to a recently published report.

The Forrester Research study suggests that most marketers still use traditional tactics like run-of-site advertising and static microsites to push messages into these networks.

vnunet.com looks at the report from Forrester (subscription only). There’s no surprise here really for anyone who actually uses the sites and makes them part of their life. Why would traditional broadcast advertising work when they are all about connections and interactions.

“People no longer want ‘interruptive’ brand communications; they want interactions with their peers and true value from companies through Facebook applications or communities for sharing ideas and experiences.”

Caer added that marketing needs to “turn itself on its head” with a much greater focus on building relationships that will make people’s lives “easier, better and richer”.

But that’s harder to do and harder to understand how to do.