Traditional News in Decline
September 8, 2008 by Colleen Coplick
Filed under Social Media
Can’t say this is much of a shock to me, but among those of my age group – 35 and under – there’s a large percentage of us that gets all of our news online. Pew has a whole study with lots of info on this.
The 2008 biennial news consumption survey by the Pew Research Center for the People & the Press was conducted by telephone – including both landline phones and cell phones – from April 30 to June 1 among 3,612 adults nationwide. It finds four distinct segments in today’s news audience: Integrators, who comprise 23% of the public; the less populous Net-Newsers (13%);Traditionalists – the oldest (median age: 52) and largest news segment (46% of the public); and the Disengaged (14%) who stand out for their low levels of interest in the news and news consumption.[source]
Traditionalists still trend towards television, but overall, the younger generations get all their information online. Personally, I can’t remember the last time I actually picked up an actual paper. You?
When I’m in Mexico I read the news in print.
I agree, mostly all my news comes by way of the web. I’m 28. The news on TV may get a few minutes of my time in the morning. Since I’m on the web all day and the goodness of RSS, I get the news on the spot. So I believe the majority of avid web users get the news before the media can even report on television or get it to print. Don’t even get me started when it comes to the iPhone and getting the news. It’s almost like I am never not on the web.
-doozieUp
http://doozieUp.com
The newspaper industry’s history of denial, arrogance and failure to innovate or even recognize the need to do so cannot be ignored. It’s too bad that quality online news delivery wasn’t embraced early enough. The sad part is there are still newspapers blaming the internet for their demise and wallowing in a shallow pool of self-pity.
I am online about 6h a day but I still get most news from TV and newspaper.