Transmedia Heroes

A nice article about how TV shows such as Lost and Heroes extend beyond the TV show, extending through other channels to become a transmedia experience.

“What is the viewer’s experience? What’s their participation level? We’re doling out info, and how much can you give them and at what rate? We just piled on the mysteries, and created an overwhelming mythology.”

It’s all about extending the brand and telling a story in many places, without destroying the core value of the main line. Brands are not getting into this, using the same message across the media, but emphasising different aspects, like the recent Volvo treasure Hunt, which got people into the stores.