Trending Tools
I can often spot repeating patterns in promotions from site analytics, especially for games such as Monopoly form Mcdonalds or Scrabble from Subway, or even annual repeats such as Elf Yourself. There are 2 tools I use as well to find out what is happening in the world.
The first is Google Trends, which shows what people are searching for (I believe it’s massaged slightly and is minus the sex stuff at least). Today, it seems to be showing lots of people I’ve never heard of who seem to be NFL players, plus things like Grandparents day, that Hallmark holiday created to get you to buy more cards celebrate your grandparents.
The other is Twitter search, which gives trending topics of what people are talking about. This is a different behaviour, it’s not about seeking information but about connecting with others and sharing your opinion. NFL is up there, but political terms are far more prevalent.
As a brand, you can decide your advertising to drive either, or both, behaviours. Do you want people to search for information about you, as part of the consideration process, or do you want them to be talking about you because of something you have done?
