Trends in Social Media for 2009

I know some might argue with this, but I think social media is a PR tool. One, that when used correctly, can really create brand awareness and publicity.

JeanAnn VanKrevelen recently listed her 2009 predictions for social media, and I agree that the ones she has highlighted make sense.

I also think it will be used by journalists to monitor trends and hot news stories. That means that a savvy public relations professional will also be monitoring social media to find the trends and lead the trends as the experts to the media.

Plus social media is cost effective, so it’s obvious to take a try at it next year.

And before you think I am saying to drop other public relations tools, think again. Like anything else, social media is ONE tool in the toolbox, and you need several to build a brand!