http://www.everyjoe.com/articles/trying-to-determine-the-future-of-online-advertising/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 01 Dec 2009 00:49:31 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/trying-to-determine-the-future-of-online-advertising/comment-page-1/#comment-324048 phil gillman Fri, 13 Jun 2008 08:03:39 +0000 http://www.buzznetworker.com/trying-to-determine-the-future-of-online-advertising/#comment-324048 one option is of course the plugins and tools that block most if not all ads served via any method other than hard coding... that said, I would imagine that a pro (and pay per use) version of such things will appear in the not too distant future with a set of other features much the way Tivo did. And I think it will gain subscribers if done right. It will obviously have to have some other benefit than just ad reduction in content since it's been shown that users (at this time at least) generally prefer to ignore ads rather than pay or work (installing a plugin) to block/remove/skip them. Tivo got somewhere by allowing timeshifting as much as if not more than by allowing ad skipping. I think that any online tool/service would need to include such a feature set. I also think that the premium content model could work if the content is of high enough quality and the ads disruptive enough—iTunes TV store is a good example of this I think—but again the other features are probably tipping if not decisive. one option is of course the plugins and tools that block most if not all ads served via any method other than hard coding… that said, I would imagine that a pro (and pay per use) version of such things will appear in the not too distant future with a set of other features much the way Tivo did. And I think it will gain subscribers if done right. It will obviously have to have some other benefit than just ad reduction in content since it’s been shown that users (at this time at least) generally prefer to ignore ads rather than pay or work (installing a plugin) to block/remove/skip them. Tivo got somewhere by allowing timeshifting as much as if not more than by allowing ad skipping. I think that any online tool/service would need to include such a feature set. I also think that the premium content model could work if the content is of high enough quality and the ads disruptive enough—iTunes TV store is a good example of this I think—but again the other features are probably tipping if not decisive.

]]>