Comments on: TV CPM: $25. Online Video CPM: $70. http://www.everyjoe.com/articles/tv-cpm-25-online-video-cpm-70-184/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 01 Dec 2009 20:03:07 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jeremy Campbell http://www.everyjoe.com/articles/tv-cpm-25-online-video-cpm-70-184/comment-page-1/#comment-29141 Jeremy Campbell Fri, 04 Jul 2008 15:41:44 +0000 http://www.insideonlinevideo.com/2008/06/28/tv-cpm-25-online-video-cpm-70/#comment-29141 Thanks for this report Daisy, I loved it. I can't believe that some TV advertisers still pay $25 CPM. Web video being a great engagement medium will continue to show very strong growth, and provide more measureable ROI for advertisers going forward. I also agree that Visible Measures is a company to watch, as analytics for web video becomes more important to the overall ad industry. Look forward to seeing big time TV dollars shift to web video, and the new creatives produced to encourage brand interactiveness. Thanks for this report Daisy, I loved it. I can’t believe that some TV advertisers still pay $25 CPM.

Web video being a great engagement medium will continue to show very strong growth, and provide more measureable ROI for advertisers going forward.

I also agree that Visible Measures is a company to watch, as analytics for web video becomes more important to the overall ad industry.

Look forward to seeing big time TV dollars shift to web video, and the new creatives produced to encourage brand interactiveness.

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