TV is for Old Folks
July 2, 2008 by Mike Abundo
Filed under Computers, Television
As more and more people turn to online video as their first screen of choice, the median ages of TV holdovers hits fifty. That’s outside advertisers’ prized 18-49 target demographic.
Check out the median ages for the big networks’ non-DVR viewers in the 2007-2008 TV season:
CBS: 54
ABC: 50
NBC: 49
Fox: 44
CBS’ cluefully aggressive online media purchases — from Wallstrip to CNet — suddenly make a lot more sense in light of these numbers. They’re the ones whose TV audience has furthest aged out of advertisers’ prized demographic. They’re the ones who most urgently need to get inside online media and find the younger audience advertisers want. Good on CBS for feeling that urgency and acting on it.
NBC and Fox, meanwhile, still have a few more years to clumsily dick around inside online video with their Hulu before advertisers don’t want their TV audience.
Really makes you wonder what the future of TV will be like in 5 to 10 years
Makes me wonder if most TV viewers will be alive in ten years. ;)