Twitter in their search to move one of the fastest growing communication platforms to a revenue generating business has taken a step in reaching out to business. They have just launched Twitter 101 for Business.

This guide helps you understand what twitter is, how a business can use Twitter, helps with the Twitter lingo and also provides case studies for how businesses have used Twitter to develop their online relationships.

One of the case studies involves a wine company called Teusnerwine. Here is an excerpt

“Once Brookes had a feel for Twitter, he began reaching out to people talking about Teusner wines. When he finds them, he sends a friendly message. “We say, “Thanks for trying the wines, we’re really glad you’ve tasted them. G’day.’ They’re really surprised, and they’re happy to hear from us.”

Brookes, who keeps the exchanges relaxed, steers away from sales. “This is about building trust as well as relationships—and that comes from not selling.”….. Brookes says more people are coming to the winery for tours. And although shipping restrictions prevent Teusner from selling directly to individuals outside Australia, the company has seen an increase in traffic to its website, along with a jump in the number of people from the US and Canada ask where they can find Teusner wines at stores and restaurants near them.”

I think this quote sums up perfectly the value of Twitter to the company

“There’s no cost, which is fantastic for guys like us because our marketing budget is tiny,” says Brookes. “And you can see that it’s building. We’re building relationships, and people enjoy what we’re doing.”

What I like about the case studies is they range from well known brands such as Pepsi to someone like Teusner. I also like the fact that they recognise that Twitter is not a megaphone, it is a personal communication channel to build trust and relationships. It is the personal nature of the tweeting that has brought success….I just hope that all those marketeers who ‘bellow’ at me, shortly before I unfollow take time to read this guide :)

You can also download the presentation by twitter here

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