Two ways with TV advertising
I love mashups, probably half of my mp3 player’s songs are mashups, many of them sourced through the excellent MashupTown. So I was curious to see them discussing a TV commercial for JC Penney. Not having the cultural background to have yet defined the differences between Macy’s, Target and JCPenney, the three stores who seem to be going all out with TV ads this holiday season, I had gathered that Target were the ‘hippest’. So seeing JCP in a mashup blog was surprising.
But take a look at the ads and listen to the music. An extremely catch mashup of Bing Crosbie, the Andrews Sisters and Fat Boy Slim that gets stuck in your head and is being talked about. It looks like the song may be released at some point, but in the meantime JCP are not taking the bull by the horns and leveraging this.
So here’s some ideas:
- Make the ads downloadable and linkable. They are on YouTube but the quality suffers as they’ve gone through the compression. Let me embed the good quality ones from your pages. Let me download.
- Provide a link to the music, tell me more about it. How do I buy it or play it online in the full version.
- Do a little talking to the people who are talking about you – beyond a press release. Looking at the technorati links, there’s a definite upturn in conversation out there – feed it.
Posts that contain Jc Penney per day for the last 30 days.
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And for a great example of how to build on a TV commercial, take a look at W&Ks latest Honda effort. Known for plenty of innovative ads, the latest features Asimo the robot, exploring The Science Museum(?).
Take a look at the Asimo website attached to the ad. Behind the scenes video, downloads of the video, send to a friend callout (yes, just copy the URL to your email, don’t fill in a form!), RSS feeds so you can follow developments and a specific callout to blog the ad (which need a little work as it just a link, not an embed code).
And here’s some results…the mentions are backed up by a ‘blog outreach’ programme I’m sure.
Posts that contain Honda Asimo per day for the last 30 days.
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