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Monday, November 30th, 2009

TyGirlz Outreach

September 12, 2007 by Rachel  
Filed under Marketing

I got a comment on my Bratz post yesterday. Nothing new there, I got quite a few on the Barbie posts. But this one made me stop and take a closer look at it – it just looked wrong to me. (extract below)

Personally, I find the Bratz dolls to be an exact copy of the Barbies I played with when I was a little girl … Recently, I found the solution to my problems. As an avid collector of dolls, I have to say the TyGirlz dolls are incredible and way better than Bratz! … I am over the same dull looking plastic Barbies or Bratz. For everyone else looking for something different or quality dolls. I recommend the TyGirlz,

Hey, for some unknown reason I work in advertising and this language just looked far too polished and like too many releases I’ve seen to be real. So I looked up the IP address the comment was posted from, only to find it came from Animax Interactive, the company that made the online world for TyGirlz. It could be an innocent comment from a fan working at the company who wants to spread the word or it could be a more deliberate policy. Either way, they need some education about how to disclose who they are in the comments and in speaking less like a Press Release. (see the previous post) But at the moment, this is just astroturfing. The previous post has some good hints!

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Comments

7 Responses to “TyGirlz Outreach”
  1. Great example of how authenticity is highly valued in the blogging community! Thanks for sniffing this possible inauthentic blog comment out.
    I’m going to use it, if you don’t mind, as an example of blog etiquette and of the perils of astroturfing for my small business bloggers. I was talking with one yesterday, drawing a line between the ‘yes, get everyone you know to blog actively about your project,’ and ‘no, they can’t pretend to be anything but what they are, which is supporters of your org’s project.’
    Even there, I wondered, am I out of line?

  2. Rachel says:

    No problem with you using it. It is a great example; I’ve heard nothing from this to confirm if it was just misguided enthusiasm so, at the moment, I’m assuming it was deliberate.

    I don’t think you;re out of line with your example – if friends have blogs why shouldn’t they write about a project their friend is doing. If they like it, they’d be talking about it. But disclosing the relationship is a mandatory.

  3. hi! i luv this web i have got a pass port and i,ve bin on here for mouths!!!!!!!!!

  4. xxx555 says:

    wtf i searched up cheats for tygirlz games not fuking opinions

  5. Rachel says:

    I’m sorry if our opinions about a company astroturfing seem to offend you. Maybe next time instead of commenting you could spend some time improving your search skills.

  6. malia says:

    i love ty girls!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!when i looked on google one day people who have webcanz said ty girls are gross. i dont belive them they dont no because they havent tryed it yet. the only thing i hate about ty girls is when boys buy ty girls just to get girls and people get in fights because they say your ugly and you look like rats(our any other animals).

  7. mitchelle says:

    hey yall i like this page wow

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