UGC threatens traditional media
The rise of the prosumer is threatening the traditional media companies, as the tools become more widespread for all to make their own content and not rely on the big businesses.
…media and entertainment executives see the ability and eagerness of individuals to create their own content as one of the biggest threats to their business. 57 percent of the respondents identified the rapid growth of user-generated content (amateur digital videos, podcasts, mobile phone photography, wikis and social-media blogs) as one of the top three challenges they face today.
The world is changing, the gatekeepers are losing power. So what are you doing to ride the wave?
Is it really a threat or just a perceived threat – given that traditional media types are not willing to adapt or just jump onto the quick, simplistic (often nicked) ideas/tactics for a “UGC solution” w/o delving into the opportunities presented…or embracing innovation?
Music, film, advertising (etc.) industries are all facing fundamental challenges due to the power/biz model shifts that are happening beyond their control. I don’t think its a matter of can they change…its more a matter of whether they are willing. Will the continue to sue to protect their old models/IP (Viacom) or will they foster innovation (Google)?
The US auto industry adapted for a little while in the 70s during the first “oil crisis”…adapting to consumer behavioral changes. And I suspect that they will again as consumers embrace more and more hybrids and gas prices rise.
It’s a cliche but they genie’s out of the bottle. Good luck trying to get it back in…
They perceive it as a threat. And the ‘winners’ will see this is not a zero-sum game and work with their audince.
Yeah, I was going to say. The report specifies “challenge” and that word isn’t always a euphemism for “threat”. At a corporate level, we certainly see it as a “challenge” with undertones of “opportunity” rather than an out-and-out threat.