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	<title>Comments on: UGC threatens traditional media</title>
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		<title>By: Adam</title>
		<link>http://www.everyjoe.com/articles/ugc-threatens-traditional-media/comment-page-1/#comment-317561</link>
		<dc:creator>Adam</dc:creator>
		<pubDate>Mon, 07 May 2007 12:08:56 +0000</pubDate>
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		<description>Yeah, I was going to say. The report specifies &quot;challenge&quot; and that word isn&#039;t always a euphemism for &quot;threat&quot;. At a corporate level, we certainly see it as a &quot;challenge&quot; with undertones of &quot;opportunity&quot; rather than an out-and-out threat.</description>
		<content:encoded><![CDATA[<p>Yeah, I was going to say. The report specifies &#8220;challenge&#8221; and that word isn&#8217;t always a euphemism for &#8220;threat&#8221;. At a corporate level, we certainly see it as a &#8220;challenge&#8221; with undertones of &#8220;opportunity&#8221; rather than an out-and-out threat.</p>
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		<title>By: rachel</title>
		<link>http://www.everyjoe.com/articles/ugc-threatens-traditional-media/comment-page-1/#comment-317536</link>
		<dc:creator>rachel</dc:creator>
		<pubDate>Thu, 03 May 2007 15:11:13 +0000</pubDate>
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		<description>They perceive it as a threat. And the &#039;winners&#039; will see this is not a zero-sum game and work with their audince.</description>
		<content:encoded><![CDATA[<p>They perceive it as a threat. And the &#8216;winners&#8217; will see this is not a zero-sum game and work with their audince.</p>
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		<title>By: dan manco</title>
		<link>http://www.everyjoe.com/articles/ugc-threatens-traditional-media/comment-page-1/#comment-317538</link>
		<dc:creator>dan manco</dc:creator>
		<pubDate>Thu, 03 May 2007 14:37:04 +0000</pubDate>
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		<description>Is it really a threat or just a perceived threat - given that traditional media types are not willing to adapt or just jump onto the quick, simplistic (often nicked) ideas/tactics  for a &quot;UGC solution&quot; w/o delving into the opportunities presented...or embracing innovation? 

Music, film, advertising (etc.) industries are all facing fundamental challenges due to the power/biz model shifts that are happening beyond their control. I don&#039;t think its a matter of can they change...its more a matter of whether they are willing. Will the continue to sue to protect their old models/IP (Viacom) or will they foster innovation (Google)? 

The US auto industry adapted for a little while in the 70s during the first &quot;oil crisis&quot;...adapting to consumer behavioral changes. And I suspect that they will again as consumers embrace more and more hybrids and gas prices rise.

It&#039;s a cliche but they genie&#039;s out of the bottle. Good luck trying to get it back in...</description>
		<content:encoded><![CDATA[<p>Is it really a threat or just a perceived threat &#8211; given that traditional media types are not willing to adapt or just jump onto the quick, simplistic (often nicked) ideas/tactics  for a &#8220;UGC solution&#8221; w/o delving into the opportunities presented&#8230;or embracing innovation? </p>
<p>Music, film, advertising (etc.) industries are all facing fundamental challenges due to the power/biz model shifts that are happening beyond their control. I don&#8217;t think its a matter of can they change&#8230;its more a matter of whether they are willing. Will the continue to sue to protect their old models/IP (Viacom) or will they foster innovation (Google)? </p>
<p>The US auto industry adapted for a little while in the 70s during the first &#8220;oil crisis&#8221;&#8230;adapting to consumer behavioral changes. And I suspect that they will again as consumers embrace more and more hybrids and gas prices rise.</p>
<p>It&#8217;s a cliche but they genie&#8217;s out of the bottle. Good luck trying to get it back in&#8230;</p>
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