Unifem And Say No to Violence Against Women

The Idea

A more serious use of online marketing and the ability to share ideas across networks. Unifem (the United Nations Development Fund for Women) are pushing a campaign to Say No to Violence against Women, using widgets to collect digital signatures which will be presented to the UN Secretary General

You add your name to the widget to sign up or you can grab your code to add to your own site. It can send code directly to Facebook, Livejournal or MySpace but unfortunately the straightforward embed does not seem to work for me, as I could not get he embed code to actually work here.

What I think

First of all, I think it strange that one UN department puts together a petition for another UN department, but it is a good way of raising awareness. The widget works although the supporting sites seemed lacking in any in-depth information and I think could have been better. It also looks like they could have done some more testing so the code would work here.

The Pitch

Generic, but not offensive.