Unsolicited Mail doesn’t get any love
It has been said by countless experts and in too-many occasions…and yet, we keep on seeing it done by many companies.
Some background on why I’m posting this: Yousendit.com (a great internet hosting space company) has a free and a premium service. Surely, like most other companies with this same strategy they try to persuade free users to buy a premium account for a small and reasonable fee. All very correct and straight for me.
However, when their invitation e-mail for me to convert into a premium user arrives once a week for the past four weeks, it isn’t nice anymore. If you analyze the industry they’re in, they have been getting some big amounts of competition lately; and of course they’re trying to lure consumers in to being premium users, giving them some extra (cool) benefits, and getting some more money from them. But apparently they don’t care for the fact that by doing this kind of spam e-mailing most consumers will do nothing but turn around and walk away (as far as possible) from them.
Letting the current clients know they have a better plan for them is a great way of converting free users into fee paying consumers. But doing in a non-stop nagging way isn’t. Get your smarts on YouSendIt.com!
…and please, stop mailing me about your premium service. I barely use your free service (something you could’ve checked upon before mass mailing), so trust me, there is a very little chance of me converting.
