Comments on: Up, Up, and Away! http://www.everyjoe.com/articles/up-up-and-away/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Wed, 16 Dec 2009 03:58:10 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Ellen Ewart http://www.everyjoe.com/articles/up-up-and-away/comment-page-/#comment-321511 Ellen Ewart Fri, 06 Mar 2009 15:04:59 +0000 http://www.bizzia.com/brandcurve/?p=1362#comment-321511 I agree with you Rob, for the most-part. Though I think the idea here is that people who use Google Maps or Earth or any kind of satellite mapping will stumble upon these things and when they do, it can be very viral. I wonder if a company created a contest surrounding their brand that had regular people search around the world for a hidden image using only Google Maps. Something like an Amazing Race without leaving your home office. I agree with you Rob, for the most-part. Though I think the idea here is that people who use Google Maps or Earth or any kind of satellite mapping will stumble upon these things and when they do, it can be very viral.

I wonder if a company created a contest surrounding their brand that had regular people search around the world for a hidden image using only Google Maps. Something like an Amazing Race without leaving your home office.

]]> By: Rob http://www.everyjoe.com/articles/up-up-and-away/comment-page-1/#comment-321512 Rob Fri, 06 Mar 2009 13:27:41 +0000 http://www.bizzia.com/brandcurve/?p=1362#comment-321512 I commend the creativity and resourcefulness displayed but how many people will see the ad? During a time when there is more pressure to deliver more for less and a higher ROI, I have difficulty understanding how this is a smart move. I will assume that there are at least a couple high rise apartments right behind this building and that at least 400 eye balls will see it. What do others think? Maybe I am wrong...here we are discussing it so it is getting word of mouth I guess. I commend the creativity and resourcefulness displayed but how many people will see the ad? During a time when there is more pressure to deliver more for less and a higher ROI, I have difficulty understanding how this is a smart move. I will assume that there are at least a couple high rise apartments right behind this building and that at least 400 eye balls will see it. What do others think? Maybe I am wrong…here we are discussing it so it is getting word of mouth I guess.

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