I think providing good photos is the #1 overlooked way to get press. I once got a client a cover story by promising to do the photo shoot without cost to the magazine. Even national publications have tight photo budgets.

Unrelated: Here’s an interesting story you may want to share with your readers both as a warning about vending or other scams that use well-known names to add credibility, and the damage a company’s reputation can suffer by associating with the wrong people.  While Red Bull spends millions in advertising and sports sponsorships to create a positive image, a bad vending franchise program has ignited a controversy involving a very angry & vocal group of investors.  Feel free to link to and or quote from the dozens of comments they are leaving on franchise watchdog site Unhappy Franchisee and Franchise Pick.

Why do big cos. like Red Bull spend a fortune creating a good PR image, then undue so much of it with misguided business decisions and dubious ethics? Seems like they could use some Common sense PR training.