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	<title>Comments on: Use Your Common Sense</title>
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		<title>By: 101 Dumbest Moments in Business in 2007</title>
		<link>http://www.everyjoe.com/articles/use-your-common-sense/comment-page-1/#comment-320968</link>
		<dc:creator>101 Dumbest Moments in Business in 2007</dc:creator>
		<pubDate>Thu, 20 Dec 2007 02:29:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.brandcurve.com/use-your-common-sense/#comment-320968</guid>
		<description>[...] getting electrocuted and erupting in flames, I wonder (as usual) where was everyone&#8217;s common sense when these marketing programs and ads were being [...]</description>
		<content:encoded><![CDATA[<p>[...] getting electrocuted and erupting in flames, I wonder (as usual) where was everyone&#8217;s common sense when these marketing programs and ads were being [...]</p>
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		<title>By: Brand Extensions: A Review of 2007</title>
		<link>http://www.everyjoe.com/articles/use-your-common-sense/comment-page-1/#comment-320771</link>
		<dc:creator>Brand Extensions: A Review of 2007</dc:creator>
		<pubDate>Wed, 12 Dec 2007 04:57:04 +0000</pubDate>
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		<description>[...] your message will become diluted and you risk reducing customer loyalty.  Bottom-line, use your common sense to ensure your brand extensions make sense for your overall brand and [...]</description>
		<content:encoded><![CDATA[<p>[...] your message will become diluted and you risk reducing customer loyalty.  Bottom-line, use your common sense to ensure your brand extensions make sense for your overall brand and [...]</p>
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		<title>By: Disney to Open Hawaii Resort</title>
		<link>http://www.everyjoe.com/articles/use-your-common-sense/comment-page-1/#comment-320507</link>
		<dc:creator>Disney to Open Hawaii Resort</dc:creator>
		<pubDate>Fri, 05 Oct 2007 17:29:26 +0000</pubDate>
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		<description>[...] vacation club makes sense (and those of you who read Brandcurve frequently know how much I like common sense).  It seems that a Disney resort would be a natural choice for accomodations for families [...]</description>
		<content:encoded><![CDATA[<p>[...] vacation club makes sense (and those of you who read Brandcurve frequently know how much I like common sense).  It seems that a Disney resort would be a natural choice for accomodations for families [...]</p>
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