Using Google Subscribed Links

The battle for search is still going strong. All search companies are continually tweaking and adjusting their algorithms to help improve their search results and keep those same formulas for being gamed by developers.

With Microsoft releasing Bing and Google working on their newest search algorithm called Google Caffeine, there’s a lot of effort around incorporating the idea of social search with your organic results.

One of my biggest complaints about search is that my results are impacted by just about everything that’s available on the web. If I’m searching for a question about a certain topic, I don’t want to get results from sites that are completely irrelevant to the goal of my search.

For example, if I’m interested in a question about coffee, I don’t want to get results about people who have talked about sitting around the coffee shop and chatting all day. I may be more interested in the growth regions, bean roasting methods and brewing tasks.

There may be five or ten sites on the Internet that are really great at providing this content and I’d like to just search those sites for my answer. Google provides the ability to do this kind of targeted search tuning by using Google Subscribed Links.

Google has already put together some groupings of sites in categories like Tools, Fun and Games, Lifestyle, and Technology. When you search for certain keywords that have been programmed into these Google Subscribed Links you’ll get special results based on the search links that have been put together for you.

The problem is that Google doesn’t make it easy for people to setup their own search metrics. Developers can create their own, but it’s not as user-friendly I would hope.