Using Twitter to Improve Message Boards
August 7, 2009 by Stephen Kersey
Filed under Marketing
One of the most exciting things about Twitter is its ability to combine with other internet technologies and make those technologies better. Recently, I worked on a project that improved the functionality and ease of use of a message board simply by using Twitter. How can you use Twitter to improve message boards? Here are a few tips:
1. Promote the best threads
On a message board, especially a large message board, sometimes the best threads can get lost in a matter of minutes. Promoting those best threads on Twitter can help them stand out and easier to find.
2. Add a Twitter widget
Adding a Twitter widget to your message board can help your users stay informed without having to leave the message board. Think of a Twitter widget as a live news source.
3. Connect the users
If most of your uses have Twitter accounts, give your users the option of connecting via Twitter. By increasing the family feel of a message board, you can increase the loyalty.
4. Increase traffic
Promoting a message board on Twitter can also have the side effect of increasing traffic to a message board. Twitter is being used as a search engine more and more — even to the point that it rivals Google in some niches.















