Using YouTube to Create Buzz for a Startup

One of the most powerful ways to create buzz for a startup business is by utilizing the power of the ever-growing YouTube community. A hit YouTube video can bring the equivalent of tens of thousands of dollars in advertising to your startup.

YouTube Tips for Startup Businesses (Image: Flickr)

How do you create the necessary buzz to end up with a highly viewed YouTube video? Here are five proven tips:

5. Alert your current customers. Whether its providing a link in a newsletter or posting the video on your website, don’t forget that current customers can get the ball rolling just as well as those who stumble upon the video who aren’t yet customers.

4. Be active in the YouTube community. Simply posting a video and sitting back while waiting for the hits to rack up doesn’t usually work. Make friends, join channels, comment on other videos and do whatever you can to widen your reach within the YouTube community.

3. Create a series of videos. With millions of videos competing for viewership, it never hurts to have multiple videos to help cast a larger net. If one video makes viewers want to seek out the other videos in your collection, that’s even better.

2. Avoid commercialization. Don’t make your YouTube video as if it is a television commercial. Viewers get instantly turned off if the commercialization is too obvious.

1. Think excitement. Excitement sells on YouTube. Viewers typically surf YouTube to be entertained. The more entertained and excited they are, the better the chances of your video getting passed along to their friends.