Vertical Video Can’t Compete on Content

We\\\\\\\’re seeing all sorts of online video sharing sites catering to various verticals — from intellectuals to venture capitalists to gamers to otaku to music fans to masturbators. Barely a week goes by that I don\\\\\\\’t hear about some startup touting itself as \\\\\\\”YouTube for ________\\\\\\\”. Porn and piracy aside, I don\\\\\\\’t see any way these guys can differentiate themselves from general video sharing sites unless they offer features (not just content) specifically useful to their niches.\\\\r\\\\n\\\\r\\\\nThat\\\\\\\’s why I don\\\\\\\’t blog a lot of these vertical video sharing sites unless they offer some feature especially useful to their verticals. Examples include Storm Berry\\\\\\\’s subtitling for otaku and WeGame\\\\\\\’s screencasting for gamers. Now that anyone can post videos about anything anywhere — and find any audience anywhere in a search-powered video world — vertical video sharing sites cannot compete on content alone.