Comments on: Video Advertising http://www.everyjoe.com/articles/video-advertising/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 22 Dec 2009 06:49:08 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: rachel http://www.everyjoe.com/articles/video-advertising/comment-page-1/#comment-317516 rachel Sun, 17 Dec 2006 17:49:04 +0000 http://behindthebuzz.com/?p=13#comment-317516 Agree with that - sometimes the ads do provide entertainment - ie give me the full length JCPenney one with the full song. I think there could be some lessons from iTV, whereby the equivalence of pressing the red button (at least in the UK version of it) you can go to extended content. Not widespread yet but becoming more so, especially now the delivery mechanism means you go back to the same point in the programming. Gives me control of the viewing experience and lets me explore where I want. Agree with that – sometimes the ads do provide entertainment – ie give me the full length JCPenney one with the full song. I think there could be some lessons from iTV, whereby the equivalence of pressing the red button (at least in the UK version of it) you can go to extended content. Not widespread yet but becoming more so, especially now the delivery mechanism means you go back to the same point in the programming. Gives me control of the viewing experience and lets me explore where I want.

]]> By: Joseph Jaffe http://www.everyjoe.com/articles/video-advertising/comment-page-1/#comment-317515 Joseph Jaffe Sun, 17 Dec 2006 16:23:09 +0000 http://behindthebuzz.com/?p=13#comment-317515 My only tweak would be "make the ads longer or shorter" i.e. let the consumer ultimately decide on the length. 5 seconds might be the ideal length to get your "foot in the door" i.e. ask for permission whereas 4 minutes could the perfect story-telling length for a long form contentesque commercial. My only tweak would be “make the ads longer or shorter” i.e. let the consumer ultimately decide on the length.

5 seconds might be the ideal length to get your “foot in the door” i.e. ask for permission whereas 4 minutes could the perfect story-telling length for a long form contentesque commercial.

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