Video, TV and Mobile Usage

Nielsen has produced the Three Screen Report for the 1st Quarter of 2009. The report shows that

“the average American every month watches approximately 153 hours of TV at home. In addition, the 131 million Americans who watch video on the Internet watch on average about 3 hours of video online each month at home or work. The 13.4 million Americans who watch video on mobile phones watch on average about 3 ½ hours of mobile video each month.”

It does show a general trend that teenagers are watching more and more video on their mobile, 18-24 timeshift their viewing and the desire to consumer ‘visual’ content remains strong, indeed growing.

There were events such as the inauguration of Obama that would have affected the numbers however when you combine that with You Tube being the number 2 search engine – number 1 if you realise that Google contains You Tube results!- then you can see the importance of video.

These are the social media conclusions I made from the report

• People love to consume content – and it is growing not declining.
• Time shifting is here to stay.
• Mobile internet is growing through the teenage generation.