Videorix: A Video Sponsorship Agency
May 6, 2008 by Mike Abundo
Filed under Computers
The two great things about advertisers going straight to video creators are (1) all revenue goes to the creators, and (2) the ads stay regardless of superdistribution. Nadim Elgarhy understands this, and he wants to make the process easier through self-service online business matching.
Last year, he put up an online video product placement agency, Brandfame. Now he’s replicating that self-service model with Videorix, a site that lets advertisers put their logos at the beginning of creators’ videos. Inside Online Video readers get a $50 credit to their accounts through this invite code: insideov
Wonder what other ad formats can be sold through online advertiser-creator matching. Prerolls? Postrolls? Midrolls? Overlays? At the rate Nadim’s going, he just might do all of them before Madison Avenue wakes up to the possibilities.
Hi,
How much can a small videoblogger make with this system?
Any idea of the avg CPMs?
D.
As far as I can tell, David, the rates are per-video, not CPM.
You guys should check out http://overlay.tv. Anyone can take video (on youtube) or video sharing sites and create overlays on them that’s clickable to third-party sites. For a music artist, this means taking his video and adding his brand logo, links to his i-tunes downloads and other music, plus links to his myspace page. The artist creates new revenue stream via the overlay and will be paid twofold: from the sale of their product/service and can be paid from the affiliate e.g. Amazon based on the proportion of traffic/sales driven to the third party site.
I’ve blogged about Overlay.tv before. It seems to add value at the opposite end of the online video distribution chain. While Nadim’s sites bake stuff right into the video on the creator side, Overlay.tv slaps stuff on top of it on the embedder side.