Viewing of Video on Television, mobile and internet Continues to Increase
February 23, 2009 by Milo Riano
Filed under Computers
According to Nielsen, the viewing of video on television including Internet and mobile devices has continued to increase in U.S. According to the company, on top of the 151 hours spent on TV, Americans watch an additional 3 hours of video online.
Following are the facts from the report:
Except for the teenage years, viewing of traditional television increases with age; the use of video on the Internet peaks among young adults while viewing mobile video is highest in the teen years.
Men continue to watch video on mobile phones more than women, and women continue to watch video on the Internet and television more than men.
The work day continues to be the prime time for Internet video. Weekdays outpace weekends for online video viewing with 65% of online video viewers streaming content between 9am – 5pm Monday through Friday, versus 51% of online video viewers logging on between 6am – 8pm on weekends.
Nielsen 4Q08 data shows that mobile video has grown, up to 11 million Americans, an increase of 9% versus the previous quarter. Much of this growth can be attributed to increased mobile content and the rise of the mobile web as a viewing option. In addition, the average monthly time spent viewing mobile video among reported mobile video users increased 2%, from 3:37 to 3:42 between 3Q 2008 and 4Q 2008.
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