Virgin America Launches “Flydealism”

Virgin America, the new airline that was awarded Conde Nast’s “Best Domestic Airline” award in 2008, today launched a new advertising campaign, dubbed “Flydealism.” The campaign, created by San Francisco ad agency, Eleven Inc., issues a rallying cry for travelers to join the movement to reinvent the domestic airline experience and ban mediocrity from the skies.

The Flydealism campaign has a rolling launch, starting with print ads and Web banners, followed in mid-March by bus shelters, out of home (OOH) and wild postings. In late April, the campaign will include image-driven print and OOH. The campaign is multilayered, with brand-oriented outdoor and direct online. The iconic Virgin America flag is a central element in the work, used both as a visual rallying cry and a creative signal to communicate special offers and deals to guests. The flag will be used in creative elements and in station marketing efforts.

“We’ve been overwhelmed by the grassroots support for our airline – received in-flight via Red, through e-mail and our social media sites, and in person at airports. Everyday, we have fliers posting fan photos and videos filmed on our planes,” added Porter Gale, Vice President of Marketing for Virgin America. “This is a real and fiercely loyal movement, with 88 percent of our fliers confirming that they would highly recommend us to a friend. This campaign puts a stake in the ground – it’s a thank you to our fans and a commitment that we’ll continue to fight for a better experience in the industry.”

Virgin America offers low-cost flights between San Francisco, Los Angeles, New York, Las Vegas, Washington DC, Seattle, San Diego, and Boston. They will begin flying to Orange County, California in April.

(photo courtesy of Virgin America)