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Monday, November 9th, 2009

Volvo Ocean Race and Rush

October 7, 2008 by Rachel  
Filed under Marketing

Volvo are sponsoring the Ocean race that starts next week. Tehy’ve released a couple of new models to promote the race, tie in to the brand and have also put together this really sweet game. Guide the characters around the different scenarios to rescue the yacht over at Rush.

Volvo Rush

Screenshot from site

I like this game a lot, it’s engaging, it gets you involved and you want to replay it to beat your time. They have used the same techniques for the game as they have for the interactive car tours on the site as well.

As well as that, the Ocean race also has a game, but this is a lot longer. Join up, create your boat and set it sailing. This is a long haul game but you can win a car at the end of it. This idea is good and they’ve got 2700 boats signed up at the moment, but you’re going to have to be pretty dedicated to stick it out to the end. It’s a lovely combination of gameplay and realworld data, all brought together on a virtual earth.

The Volvo Open 70 fleet will race around the world, starting in Alicante on 4 October 2008. Now is your chance to race against them and your friends online, in real time, using live weather data and following the real race course.

Volvo Ocean Race Game

Screenshot from site

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