Bottom line- I don’t shop at WalMart and probably won’t in the future despite a new logo (because the alternatives in Austin to WalMart are more convenient and often less expensive) the same way you will continue to shop there. So re-branding when you’re a mega brand does seem like it’s either for fun or to stroke the marketing department’s ego.

Then, I read the hilarious post by Mr. Perez-Fox and have seen the light…When I read “Wooden. F***ing. Spoon.” I spit coffee onto my keyboard. By the way, can anyone tell me if Serif or San Serif in a logo evokes different feelings when it comes to advertising?

This is the classic case of spending money for the sake of spending money. This new logo is lame and safe, and does nothing to bolster Walmart’s values as a shopping venue.

The asterisk is pointless and the typography is weak-spined and ordinary. Thumbs down.

Considering how much it’s going to cost to change over the thousands of Wal*Mart stores to the new identity, I simply can’t understand why this went forward.

I should also note that I don’t have an MBA, so perhaps there is some big money techniques at work that I don’t understand. Also note that Walmart is unique in that it has absolutely zero relevance to New Yorkers. We don’t have a location (and have on several occasions denied them building one) and in the absence of cars, we don’t care. Is that East-coast elitism or urban logistics? Either way, crappy new logo.