Walmart Introduces Most Energy Efficient U.S. Retail Store
March 22, 2008 by Susan Gunelius
Filed under Marketing
I’m not necessarily a big Wal-Mart (NYSE: WMT) fan (although I shop there a lot, you just can’t beat the prices or convenience), but I have to give the company props for trying to make some eco-friendly changes.
Most recently, Wal-Mart introduced its most energy efficient U.S. retail store yet, which is expected to save up to 45% more energy then a typical Wal-Mart store. The new store is called the HE.5 prototype, and it’s located in Las Vegas.
Wal-Mart is doing a good job of trying to associate its brand with green business. Let’s hope this continues.
Photo Source: Flickr
Tags: Wal-Mart, Wal-Mart green, Wal-Mart eco-friendly, Wal-Mart energy efficient, Wal-Mart HE5 prototype, green marketing, green branding
