Want to make an impact with consumers? Help others
October 2, 2008 by ShannonCherry
Filed under Business
Cause marketing is a big buzz words these days – and big business.
And no wonder! A recent study found that 80 percent of people surveyed would switch brand
s (if quality and costs were comparable) if the product or service was associated with a good cause.
The Cone Cause Evolution Study shows that about 85 percent of respondents said they have a more positive image of a company when it supports a cause they care about. The same percentage said it was acceptable for companies to promote their affiliation with nonprofit organizations in their ads.
And more than one-third bought a product or service because it was related to a cause near and dear to their hearts.
More on how small business can take advantage of this tomorrow.
This is an interesting study — I just wrote a post on cause marketing, but I’ve been finding so many interesting studies and articles on it that I might have to turn it into a series…