Ways to Build a Marketing Newsletter
July 13, 2009 by Stephen Kersey
Filed under Marketing
If you have a marketing newsletter, you know that the larger your subscriber base, the more there is potential to make money. While there are plenty of ways to build the subscriber base of your marketing newsletter, make sure that you utilize legit practices.
Here are a few ways to build your marketing newsletter:
Prominently display the opt-in form. When visitors come to your website, the opt-in form for the newsletter should be one of the first things seen. If you hide it too deep in the website, don’t expect to see many daily subscriber additions.
Offer an incentive. Everyone loves free stuff. Even a chance at a prize might be good enough to increase the rate at which you gain newsletter subscribers.
Contact your current list of customers. It doesn’t hurt to ask if your current customers are interested in subscribing to your marketing newsletter.
Give a good reason. People aren’t going to want to join a marketing newsletter just to get spammed. Instead, offer something such as informative content or coupon alerts to those who subscribe.
Free is always good (Image: Flickr)
