Ways To Extend Your Brand

Has the economy hit your business hard to where your brand is suffering? Are you looking for ways to extend your brand so that you can grow your business? Then lets look at ways you can extend your brand.

Brand extension is the process of using different avenue to promote your business. According to Wikipedia.org…

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

So let’s look at a few example of companies who have been successful in creating a brand extension:

• Eddie Bauer: clothes, automobile and housewares
• Nike: shoewear and clothing
• Proctor & Gamble: bodycare, health products and housecare products
• Coca-Cola: different soft drinks
• Disney: partnering with food establishment to advertise their movies

These are just a few of the successful brand extensions that major corporation have accomplished. For smaller businesses, you can look into applying the following things.

• Joint venture with someone who is in a different industry to advertise each others products or services.
• Checkout local businesses who may be willing to partner with you to allow you to extend your brand to their products.
• Look into providing freebies with your brand on it to different non-profit organizations.