Weird Al Yankovic – Virus Alert

For nearly a decade, Weird Al Yankovic has successfully appealed to geek culture. Over the last year, that success has only exploded with his clueful use of the rising social media. His latest video Virus Alert features a game tie-in, a Gmail visual reference, and a nod to social media pioneer Newgrounds.

Weird Al demonstrates that offline media celebrities can thrive in online media as long as they learn to work in online media. Audiences easily see through fake platitudes to the Internet by clueless celebrities who act like it’s another planet.