We’re Watching More YouTube
April 24, 2008 by Mike Abundo
Filed under Computers
You know how the average mouse potato watched 42.6 videos in February? Looks like we watched even more in March. Nielsen says YouTube views hit 3.6 billion in March — up from 2.9 billion in February — while the number of uniques stayed at 70 million.
That means the average mouse potato watched around 51 YouTube videos in March. I’m still clocking 400+ a month, so it’ll be a while before the average Joe’s online video viewing habits are as unhealthy as mine. Frankly, I’m not surprised by the increase — YouTube’s recommendation engine is addictive as crack, and that engine only grows more hideously effective as YouTubers upload more and more content.
How many YouTube videos did you watch in March? How long before Dr. Phil does a silly episode on YouTube “addiction“?
Nothing surprising in those numbers. Attention spans and available chunks of time for entertainment are going to continue to get shorter, and short form video is going to continue to get bigger.