Comments on: What Do You Give; What Do You Get? http://www.everyjoe.com/articles/what-do-you-give-what-do-you-get/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 08 Dec 2009 08:34:39 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Danny Thompson http://www.everyjoe.com/articles/what-do-you-give-what-do-you-get/comment-page-1/#comment-324366 Danny Thompson Thu, 20 Nov 2008 05:50:15 +0000 http://www.businessandblogging.com/what-do-you-give-what-do-you-get/#comment-324366 Hi Niki, thanks for the comment. This illustrates the point perfectly. #4 is the critical factor. For a personal-interest blog, passion is often enough, and can keep you going as you learn more about your subject and/or keep track of your efforts or progress or ideas (or whatever). But if you have a business blog, ROI is something you must take into account. Not necessarily in financial terms...but if you're going to expend the effort to make it a success (content, replying, promotion, etc.), you need to know what you want and how far you're willing to go. Seth Godin's "The Dip" is a great book to read for some insights into this issue. Hi Niki, thanks for the comment. This illustrates the point perfectly.

#4 is the critical factor. For a personal-interest blog, passion is often enough, and can keep you going as you learn more about your subject and/or keep track of your efforts or progress or ideas (or whatever).

But if you have a business blog, ROI is something you must take into account. Not necessarily in financial terms…but if you’re going to expend the effort to make it a success (content, replying, promotion, etc.), you need to know what you want and how far you’re willing to go.

Seth Godin’s “The Dip” is a great book to read for some insights into this issue.

]]> By: Nikki http://www.everyjoe.com/articles/what-do-you-give-what-do-you-get/comment-page-1/#comment-324367 Nikki Thu, 20 Nov 2008 04:52:06 +0000 http://www.businessandblogging.com/what-do-you-give-what-do-you-get/#comment-324367 I think #4 is key here. I have started a couple of blog about something I'm passionate about, only to have it become very consuming and ultimately not rewarding (whether it be financially or building a community or whatever my ultimate goal was). I think #4 is key here. I have started a couple of blog about something I’m passionate about, only to have it become very consuming and ultimately not rewarding (whether it be financially or building a community or whatever my ultimate goal was).

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