What do “you” mean?

What does a business blogger write about? I was talking to an old business colleague last week, and to paraphrase his take on it:

“I sit down, look at the screen, ready to join the blogosphere…and I draw a blank. What in the world do I have to say?”

And therein lies the biggest challenge in wrapping your head around social media as a business tool. If you don’t just want to do the “SEO Thing.” If you want to engage an audience and start a conversation…where do you begin?

The first thing you have to do is identify the…let’s call it the core-truth…that separates you from your competition. I’m not talking products or services here. What is something you believe is a problem in your industry or market…and what do you think will fix it. Or, what area are you an expert in that gives you an edge.

Are you a “man-of-the-streets” who’s made it in a MBA-dominated industry? Or an MBA who’s taking on a field that has been dominated by more colloquial, folksy companies? Take an edge an claim it as your own.

Then write about life and business from this point of view. You business blog gives you an opportunity to put a unique face on your brand…to humanize it in a market where customers are increasingly looking to believe in the items they spend their money on. They’re going to be looking you up online anyway. Give them more than a price list and a spec sheet.

What do “you” mean. And why should they care?

PHOTO CREDIT: Source – sxc.hu