What Happens To Brands After A Merger
August 19, 2009 by Kim Beasley
Filed under Marketing
In this economy, small to major business are mergering to survive. When they merge, one of the things that is affected are the brands of each business. When they are merged, different decisions have to be made in order to make the merger successful.
Image: SXC.hu
Below are a few questions that need to be answered when merging brands:
- How will the color schemes for each business merge together?
- What are the key components that should be included from each logo?
- How will the brand management strategies for each business work together?
- What type of brand strategy is currently in place?
Also according to a ebook by CoreBrand.com and entitled “Branding the Merger, Merging the Brands” (PDF download), the following is a list of 8 principle that should be adhered to…
- Remember: the brand is the merger
- Exploit initial interest.
- Leverage the brand.
- Take note: bankersdon’t give a hoot.
- Create internal buy-in.
- Avoid the schizophrenic brand.
- Communicate the brand for keeps.
- Think global, act global.
I would strongly suggest that you download the PDF so that you can read all of the information provided to help you complete the merger of your brands. Make sure that you sit down face to face and include in your merger agreement details about how your brands will be merged. Keeping brand management as part of the merger discussions is essential to having a smooth transition.
The video below share key information about building brands and what it take to manage your brands.
