What Happens When “The Hottest” Startup Fails
December 2, 2008 by ShannonCherry
Filed under Marketing
It’s official. Pownce is closing it’s doors mid-month.
Pownce was once named ‘The Hottest Startup in the Silcon Valley’ and now it’s founders will be heading towards SixApart.
Pownce will a great example for Twitter, especially when thousands migrated to Pownce when the not so ‘tweet’ micro-blog had major problems, and a PR situation to deal with.
But when it came to PR, Twitter had much more buzz. And from what I can find, the main buzz Pownce had was that it failed even before it’s public launch a year ago. Perhaps a PR firm could have helped?
Although the founders of Pownce have offered all users a way to get and save their posts, I think PR-wise they missed the point. The key to social networks is the network. Wouldn’t it be nice if they offered a way to keep the contacts you made?
Image credit: nochuckingaround on Flickr
This is why I try to control all of my accounts. I only use email addresses on domains that I own. I host my own blog.